Top 5 Social Apps Performance in Australia Q4 2023

In the fourth quarter of 2023, the top 5 social apps in Australia displayed notable trends across downloads, revenue, and active users. Here's a detailed look at the performance of TikTok, Facebook, Threads, Instagram, and Reddit.

TikTok saw a steady increase in weekly revenue, with figures peaking at around $544K in early November before ending the quarter at approximately $452K. Downloads showed an upward trajectory towards the end of the quarter, reaching a peak of 72.9K in the final week of December. Active users remained relatively stable, hovering around the 5.4M mark throughout the quarter.

Facebook experienced consistent weekly revenue, with numbers fluctuating slightly but generally staying around the $40K mark, peaking at $44K in mid-December. Downloads varied, peaking at 49.1K in the last week of December. Active users saw a slight increase, starting the quarter at 18.8M and rising to 19M by the end of December.

Threads showed significant growth in downloads, particularly in late November and early December, with a peak of 104.6K downloads in the first week of December. Active users followed a similar trend, increasing from 325K at the beginning of the quarter to 700K by mid-December, before slightly declining to 607K by the end of the quarter.

Instagram maintained stable revenue throughout the quarter, with weekly revenue peaking at $65.8K in late November. Downloads saw a gradual increase, peaking at 44.3K in the final week of December. Active users remained stable, averaging around 8.5M throughout the quarter.

Lastly, Reddit experienced varied weekly revenue, peaking at around $2.5K in mid-December. Downloads remained relatively stable, peaking at 21.6K in the final week of December. Active users showed a gradual increase, reaching approximately 1.4M by the end of the quarter.

This data is sourced from Sensor Tower, where more detailed insights and analytics can be found.